• Plans and implements marketing and public relations programs to increase membership growth and retention

• Designs and implements plans to market events and products

• Works in coordination with the Membership Coordinator on membership growth and retention plans

• Works in coordination with the Events and Education Coordinators on marketing events

• Works in coordination with the Communications Coordinator on Web site and database design, implementation, and maintenance

• Maintains database of media contacts

• Writes and distributes press releases and produces media kits

• Invites media to regional events and serves as onsite media contact

• Initiates media opportunities including on-air interviews and feature stories

• Maintains database of advertising contacts

• Designs, negotiates, and buys advertising in local media

• Sells advertisements in regional publications

Each team member is responsible for:

• Maintaining contact with appropriate staff members at International Headquarters

• Maintaining comprehensive records and forwarding materials to successor

• Training her successor

• APPOINTING STAFF TO ASSIST WITH THE IMPLEMENTATION OF RESPONSIBILITIES AS NEEDED